Most people know something isn't working. Not everyone knows what.
Whether you're starting from scratch or refining what you have, the work is always shaped around what you actually need.
SEE THE DIFFERENCE
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SEE THE DIFFERENCE •
You've built something real. It's just not landing.
You know your work matters.
You know your audience needs what you offer.
But something between what you've built and what people actually experience isn't connecting.
Maybe your website exists but doesn't reflect who you've become.
Maybe your brand feels scattered or borrowed from someone else's vision
Maybe you have a course or community living in your head with no idea how to build it.
Maybe you just need someone to look at what you have and tell you the truth.
That's not failure. That's just where you are right now.
And it's exactly where this work begins.
Every collaboration starts with getting clear.
I don't sell packages.
I don't have tiers or bundles or limited-time offers.
What I have is a focused range of services built around what wellness and human-centered brands actually need.
Some clients need one thing.
Some need several.
Some aren't sure yet.
That's what the first conversation is for.
I ask questions most designers never think to ask.
I listen for what's underneath the surface.
And I tell you what I actually think.
Not what you want to hear.
The work is intentional.
The timeline is realistic.
And everything we build together is shaped around your audience, not your ego or mine.
That's not something I learned from a course.
It's something I've lived.
Here's what's available. Find what fits.
No two projects look the same. What you need depends on where you are, what you're building, and who you're building it for.
Website Design
A complete website experience built around the humans who will use it.
Most websites are designed for aesthetics.
Mine are designed for the people on the other side of the screen.
The ones arriving with real questions.
Looking for someone who understands them.
Deciding in seconds whether they're in the right place.
Every design decision starts with your audience.
Who they are, what they need, and what they need to feel to take the next step.
Hierarchy, messaging, pacing, visual language.
All of it working together with intention.
The result is a website that doesn't just look like your brand.
It feels like it.
Designed on Showit, Squarespace, and Kajabi.
Starting at $4,000.
Strategy
Get clear before you build anything.
You have a vision.
Maybe several.
But without clarity on what to build first, who it's actually for, and how it all fits together, you end up building things that don't work and wondering why.
That's not a talent problem. That's a clarity problem.
A 90-minute strategy session is focused, one-on-one working time with me.
We get into your offers, your audience, your positioning, and what's actually getting in the way.
By the end you know:
What to build.
What to prioritize.
What to stop spending energy on.
Some people need one session.
Others need a few to work through something more complex.
We figure out what's right for you before we begin.
If you don't know where to start, this is where you start.
Starting at $397
Branding Essentials
Visual direction that gives your website something real to stand on.
Most websites struggle not because of bad design but because there was nothing solid underneath them.
No clear palette.
No considered typography.
No visual direction that actually reflects who you are and who you serve.
That's what this solves.
Branding Essentials is focused, intentional visual direction.
Built around your audience, your energy, and the experience you want people to have the moment they arrive.
You get:
A color system with hex codes ready to use.
Typography pairings for headlines and body.
Imagery direction and visual treatments.
A one-page brand direction document you can hand off, build from, and actually use.
No logo work.
No lengthy brand brief.
No endless rounds of revisions.
Just clarity. So the website can do its job.
Starting at $1,500.
Website Audit
Find out exactly what's not working. And why.
You don't need another opinion.
You need a clear answer.
A website audit looks at your existing site the way your audience does.
Where are they getting lost?
What's creating confusion?
What's making them disengage before they ever get to what you offer?
I go through your site with fresh eyes and tell you exactly what I find.
No vague feedback.
No jargon.
Just a clear picture of what's working, what isn't, and what needs to change.
You get a recorded Loom walkthrough. My eyes on your site, delivered straight to your inbox.
The scope is yours to choose.
One page, your full site, or your full site plus your offers reviewed together.
What you do with it is up to you.
Sometimes just knowing what's broken is enough to change everything.
Starting at $250
Website Refinement
Taking something that's almost there. And getting it across the finish line.
Not every website needs to be rebuilt from scratch.
Some just need to be finished.
The messaging is a little off.
The hierarchy isn't guiding people the way it should.
The CTAs are there but they're not landing.
Something between what you built and what your audience experiences isn't connecting.
That's not a redesign problem.
That's a refinement problem.
This is surgical, focused work.
I adjust hierarchy, refine copy and placement, fix CTAs, and make the specific changes that turn a website that almost works into one that actually does.
No starting over.
No rebuilding what doesn't need to be rebuilt.
Just precision work on what already exists.
Sometimes the smallest shifts make the biggest difference.
Starting at $2,000
Course + Community
Build the space where your work actually lives.
You have something to teach.
Something to offer.
A community that needs a place to gather.
What you need is someone who can build the whole thing.
Not just technically functional but intentional, cohesive, and easy for your people to move through.
I've built course platforms, membership communities, and digital ecosystems on Kajabi, Circle, Squarespace, and more. Every build starts with your audience's experience, not the features available on the platform.
That means:
The structure makes sense.
The flow is intuitive.
People can actually find what they came for.
Because a course no one can navigate is a course no one finishes.
A community that feels confusing is a community people quietly leave.
You've done the hard work of creating something worth showing up for.
Let's build it somewhere worth arriving at.
Starting at $4,000
